Cristian Rojas, widely known as Rojas On The Beat, is a Peruvian-American music producer renowned for his impact on both the hip-hop and Latin music scenes. He gained international recognition for producing the groundbreaking track “Look At Me” for XXXTentacion, and in 2016, he signed Lil Pump to his label, Inzei Records, through a joint venture with Warner Brothers.
Rojas has collaborated with major Latin artists like Duki, Rauw Alejandro, Snow Tha Product, and more. His entrepreneurial spirit led him to create Rojas Fest, a festival hosted in Denver and Los Angeles, where artists like Playboi Carti, XXXTentacion, and Ski Mask the Slump God performed. As a DJ, he played a key role as XXXTentacion’s official DJ during the Revenge Tour and was also the tour DJ for Lil Pump and Smokepurpp during the No Jumper Tour.
In Peru, Rojas founded Inzei Monumental, signing over 20 emerging talents and expanding his influence in Latin music. He is currently signed under Adam Mehl’s imprint with Warner Latin and holds a publishing deal with Pulse Music Group.