As head of program at venue De Vorstin in Hilversum, Jim is always closely involved with the live music world. He works with upcoming talent as well as the big international names. He developed the upcoming talent platform ‘Patat Met’, a monthly live platform to showcase the best new and upcoming artist from The Netherlands. Besides working as a promoter, Jim is also co-founder of the booking agency ‘Atlas Agency’, a company that books tours for in the BeNeLux for Americana/Roots artists from mostly the USA and UK.